social media strategy

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

What started as a website content project grew into a multi-year strategic partnership. See how Shan Bates, LLC helped Pacific Northern build a stronger brand story through strategy, editorial planning, social content, and thought leadership—one strategic move at a time.

Why Every Brand Needs a Social Media Style Guide

Why Every Brand Needs a Social Media Style Guide

Your social media presence shouldn't feel like a guessing game. Whether you’re a solo business owner or leading a growing team, a social media style guide is the key to showing up with clarity, confidence, and consistency. It’s more than just pretty visuals—it’s your brand’s voice, vibe, and vision all wrapped into one essential tool.

In this post, we’re breaking down why every brand (yes, even yours) needs a style guide, how it saves you time and stress, and the simple steps to start creating one today. If you’re ready to stop winging it and start showing up like the powerhouse you are, this one’s for you.

Are You Up-to-Date?

Are You Up-to-Date?

The French have a term—au courant—which Merriam-Webster defines as “fashionable or fully informed, up-to-date.” While knowing and following the latest trends is essential to many, keeping your digital presence current is also critical. Read on for a checklist of ten items you can take on to stay au courant this October.