guest blog

Is Your Website Responsive?

Many business owners may not even consider whether their websites are responsive, but in today’s internet, the answer may mean the difference between success and failure of their online business and overall web presence.

With that in mind, what does the term "responsive" mean in relation to your website?

When web developers talk about a website being "responsive across all platforms,” we’re discussing the coding of the website and its ability to format well across all platforms and devices. We mean the way the website looks visually on various screen sizes that make up today's collection of devices that people use to access the internet (i.e. widescreen HD desktop monitors, tablets, and smartphones…in both orientations of portrait and landscape modes).

computer-desk-electronics-238118.jpg

As a web developer, I am asked to look at the websites of potential clients who are looking to see if their websites are up-to-date or need updating. The first thing I check is to see how the website formats on mobile devices like smartphones. Why is that important? As we all know, mobile smartphone use is increasing every day*, and many people use their smartphones to surf the internet and to purchase products online.

If your website isn’t responsive and optimized for mobile, you will miss out on potential mobile sales, especially if your website utilizes a shopping cart system. However, regardless of what type of website your business has and what functionality it utilizes, the website needs to look attractive and be usable on all types of modern devices used for accessing the internet. There have been instances where I have looked at websites that looked fine on an HD desktop monitor but were not remotely usable on a smartphone.

Here at WebWorm, we are WordPress developers. WordPress is a very powerful content management system that offers clients a state-of-the-art platform for their websites that is constantly being updated for security and functionality. We also utilize professional quality theme engines to build our client websites. The developers of modern high-quality themes make responsiveness and mobile optimization a top priority in all their coding.

Tony Culjis is the Director of Web Development at Webworm. If you want to learn more about this topic, or you want to find out how well your website ranks as far as being responsive and mobile optimized, please reach out. Whether you already have a website that you may want to update for responsiveness, or you need a new website built for your business, WebWorm offers services are that are professional, affordable, and with an unparalleled customer service.

*In the 4th quarter of 2018, 47.2% of the world’s internet traffic came from mobile devices. Source: Statista.

7 Tips to Keep Your Brand Consistent on Social Media

I often get asked, “What is branding exactly?” The definition of brand according to the American Marketing Association is “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”. In today’s social media world, it encompasses so much more. It includes not only the name, design, and symbol but colors, fonts, tone of voice, and overall feel of each profile.

Trying to keep your brand clear on social media can be a daunting task but one that is well worth it. Just let these statistics sink in for a moment:

  • The average revenue increase attributed to always presenting the brand consistently is 23%. Source: Lucidpress
  • Color increases brand recognition by up to 80%. Source: University of Loyola
  • Brands that are consistently presented are 3 to 4 times are more likely to experience brand visibility. Source: Lucidpress

Now that you get how important a consistent brand is, what do you do about it? While hiring a professional to help guide you is one way; if that isn’t an option, here are some things you can do now to keep your brand consistent online:

  1. Use the same social media handles (or as close as you can) across all platforms so you are easy to find.
  2. Use the same profile picture and cover photos so you are recognizable from one social media platform to another.
  3. Make sure your “About” section and bio descriptions are relatively the same across all platforms. Don’t say X on one and Y on another; this confuses potential customers.
  4. Use the same logo and colors throughout all social media profiles. This includes using similar filters on photos, so they have the same feel to them.
  5. Pick 2-3 fonts to use in graphics and stick to them. You may need to create different graphics for each platform but keep the fonts and color palettes the same.
  6. Keep your voice and feel consistent. For example, if you are a cutting-edge brand, make sure all copy, pictures, and videos have a modern look and feel on all platforms. Creating templates for each platform for each type of post can make this easier. Keeping topics similar everywhere can also help. A consistent look and voice gives you wider recognition.
  7. This does not mean post the same exact thing across all platforms. Each platform works differently, and you need to adapt the media to the platform. Posts can have the same look and voice with some tweaks for each platform. Sometimes you need to experiment to see what works best where.

Keeping your branding consistent will bring you better recognition in the social media world. This will build the trust and loyalty customers—and potential clients—feel for your company.

Want to follow me for more social media tips? You can find me on Facebook, Instagram, or via my website.