Marketing Speak

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

What started as a website content project grew into a multi-year strategic partnership. See how Shan Bates, LLC helped Pacific Northern build a stronger brand story through strategy, editorial planning, social content, and thought leadership—one strategic move at a time.

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

Doing all the things, but nothing seems to be working? Before adding another tactic, it may be worth taking a closer look at your foundation. Discover five signs that your business may have a clarity problem—not a marketing problem—and why defining your audience, message, and story can make every marketing effort more effective.

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The Shanifesto

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The Shanifesto

Do you remember that moment in Jerry Maguire—the one where Tom Cruise’s sports agent character has his late-night epiphany? He composes his mission statement, illuminated by his laptop and ruminating about what is important to him. His manifesto is equal parts bold, honest, and maybe a little too real for the corporate world of which he is part. Jerry Maguire wasn’t just talking about sports agents; he spoke about doing business differently. More personal. More human. More aligned with what really matters.