End on a High Note. Start with a Plan.

End on a High Note. Start with a Plan.

Before you plan what's next, take a closer look at what's working. The End-of-Year Marketing Checklist from Shan Bates, LLC helps you reflect on 2026, identify opportunities, and set strategic priorities for a stronger 2027. Download your free copy and start the new year with clarity, confidence, and a plan.

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

What started as a website content project grew into a multi-year strategic partnership. See how Shan Bates, LLC helped Pacific Northern build a stronger brand story through strategy, editorial planning, social content, and thought leadership—one strategic move at a time.

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

Doing all the things, but nothing seems to be working? Before adding another tactic, it may be worth taking a closer look at your foundation. Discover five signs that your business may have a clarity problem—not a marketing problem—and why defining your audience, message, and story can make every marketing effort more effective.