content strategy

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

Retail, Set, Go! Building a Brand Story One Strategic Move at a Time

What started as a website content project grew into a multi-year strategic partnership. See how Shan Bates, LLC helped Pacific Northern build a stronger brand story through strategy, editorial planning, social content, and thought leadership—one strategic move at a time.

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

5 Signs You Don’t Have a Marketing Problem—You Have a Clarity Problem

Doing all the things, but nothing seems to be working? Before adding another tactic, it may be worth taking a closer look at your foundation. Discover five signs that your business may have a clarity problem—not a marketing problem—and why defining your audience, message, and story can make every marketing effort more effective.

Why Every Brand Needs a Social Media Style Guide

Why Every Brand Needs a Social Media Style Guide

Your social media presence shouldn't feel like a guessing game. Whether you’re a solo business owner or leading a growing team, a social media style guide is the key to showing up with clarity, confidence, and consistency. It’s more than just pretty visuals—it’s your brand’s voice, vibe, and vision all wrapped into one essential tool.

In this post, we’re breaking down why every brand (yes, even yours) needs a style guide, how it saves you time and stress, and the simple steps to start creating one today. If you’re ready to stop winging it and start showing up like the powerhouse you are, this one’s for you.