BLOGGERY
Bright Ideas & Marketing Musings
2025 was a year of purposeful momentum for Shan Bates, LLC—deepening partnerships, elevating brand stories, and strengthening strategic visibility across industries. From thoughtful messaging work and full brand builds to content systems that create real engagement, our focus remained on clarity and connection.
Explore the highlights in our Year in Review graphic, and learn how the work of 2025 sets the stage for bold, intentional strategy in 2026.
Reputation management is an art and science, but should the process center around human interaction or use artificial intelligence? Responding to reviews—on sites such as Google and Yelp—is a way for an organization’s clients to feel heard, regardless of whether it’s a positive or a negative experience. Read on for some of our best practices on a robust reputation management strategy, including whether to leverage AI.
