marketing strategy

A Data Scientist’s Perspective on Marketing Maturity

A Data Scientist’s Perspective on Marketing Maturity

Marketing maturity is more than a buzzword—it’s the difference between reactive execution and proactive, data-driven growth. In this blog, data scientist Chris Ford breaks down the key stages of marketing maturity, from A/B testing to AI-driven automation, and shares how brands can evolve their strategies to meet modern customer expectations.

Three Reasons to Work with a Brand Expert

Three Reasons to Work with a Brand Expert

Every person, business, and non-profit has a brand. And each individual’s personal and professional brand is something to regularly update, hone, evaluate, rinse, and repeat. Since this essence is at the heart of any human or organization, why not partner with someone to gain valuable help in articulating a brand?