When I started my business, I created three overarching categories of solutions I wanted to offer to my clients. While the verbiage might have evolved slightly, the gist of what I provide has not.
A Reflection on Two Thousand Twenty
Benevolent Business Development
Seth Godin says, “It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. Who can you help?” This quote stuck out during a recent read of the famous blogger’s This Is Marketing. With this in mind, I’d like to share some ideas for organizations to consider a benevolent approach to business development.