strategic storytelling

The Written Word

Why is writing so important? Like all forms of communication, it is essential for expressing ideas, cultivating creativity, discussing points of view, and reaching common goals. The caveman may have used drawings as a form of language, but the written word did not come into play until roughly 3500 BC in Mesopotamia.

Fast-forward several thousands of years, and the written word has evolved many times over. From Gutenberg’s Bible and Shakespeare’s sonnets to today’s short-form text messages and emojis, the way our words appear on paper—and now screens—has certainly changed! But while the method and language have seen many different iterations, the power behind words is still a fundamental part of humanity.


The Written Word in Business
A friend who is a senior global communications leader once shared a quote her mentor said to her, “Most people are only operating on a C-minus level.”

“Most people are only operating on a C-minus level.”
-Anonymous Mentor

If you’re like me, after you read this, you’ll commiserate and go about your day. But then, this might creep into your thoughts almost daily. You might recall this on your commute to work or while on hold during a call to customer support. Hopefully, you don’t encounter this theory of barely passable performance within your workplace, but I promise you’ll start to think about it.

Which is why it’s crucial to have strong—not just above average—communication skills in your marketing efforts. The cornerstone of any cohesive strategy is good writing. I will repeat: without proper grammar, articulation of key points, compelling narrative, and a direct call to action, any initiative is lacking.

“The limits of my language means the limits of my world.” 
- Ludwig Wittgenstein

This is the reason that we love the phrase “Strategic Storytelling,” and we’ve written about it in the past. It encompasses the best information presented in the most interesting way to the appropriate audience; it’s the heart and soul to any brand. A client has mentioned several times that she appreciates the way we “get it” so quickly: the information, the story, and the best way to tell it across multiple channels. And the written word—at an A-plus level—is a critical part to high performance.

 

Get the Write Stuff
There are many solutions to get strong writers on your team—whether it’s scouring journalism graduates as interns, bringing that talent into your group, or partnering with a consultant who specializes in strategic communications. And selfishly, our vote’s on the third option, as that is what we do every single day!

No matter how you fill this void, we think it’s just what is needed to set your message apart from all of the information your clients sift through daily. To learn more about how we can help your written communications perform at an A-plus level, please click below for a free initial session. Now, that’s bringing your A-game!