Observations

Where to Start When You’re Starting a Small Business

Where to Start When You’re Starting a Small Business

Starting a business can feel overwhelming when the resources and steps are scattered across different places. Small Business University brings them together in one practical framework built around four essential pillars: Legal & Set-Up, Banking & Budget, Brand & Marketing, and Leadership & Team. This guide walks through the foundational decisions every entrepreneur should make to launch with clarity, structure, and momentum.

The Shanifesto

The Shanifesto

Do you remember that moment in Jerry Maguire—the one where Tom Cruise’s sports agent character has his late-night epiphany? He composes his mission statement, illuminated by his laptop and ruminating about what is important to him. His manifesto is equal parts bold, honest, and maybe a little too real for the corporate world of which he is part. Jerry Maguire wasn’t just talking about sports agents; he spoke about doing business differently. More personal. More human. More aligned with what really matters.