Raise your hand if you have ever been in sales. Okay…I virtually see those hands; mine is raised, as well. Now, keep your hand in the air if you have ever been tasked with crafting, memorizing, and regurgitating the tried-and-true elevator pitch. You know, the quick spiel you can easily recite when someone asks the question, “What do you do?” Who in this worldwide web-room still has his or her hand elevated?
If you’re like me—and most professionals—you get this all of the time. And I’m also guessing that you do have a quick synopsis at the ready. Here is mine: “I am a marketing consultant who builds brands with powerful messaging by strategic storytelling and crafting strong value propositions.”
My elevator pitch? I build brands with powerful messaging by strategic storytelling and crafting strong value propositions.
I first learned how to tell an elevator pitch* almost two decades ago. *And I might have talked about it previously. In today’s digital age, I like to think of the one-pager as a digital version of this spiel.
What Is This One-Pager?
It is a single page—hence the descriptive name!—offering a quick overview of an organization’s or person’s solutions, value proposition, and contact details. At a glimpse, one can briefly gain insight into your brand and personality.
Want to share a testimonial or two? Great! Do you desire to tell a brief story about solving a client’s scary problem? Fabulous. As long as the content is strong and well-articulated, any thoughtful information can be included on a one-pager. Click here to view and download my current one-page introduction.
A Digital Calling Card
If you would like to chat about what your digital calling card should include, let’s talk! This tool is a superb arrow to have in your quiver, as you can efficiently and quickly send it to prospective clients and warm leads, as well as to current clients to forward within their networks. Now, raise your hand again—perhaps in a celebratory “yassss!”—If the one-pager is something you can use to market yourself to the world!