When I started my business over three years ago, I didn’t realize I'd become a jack of all trades. I figured I’d be completely focused on the strategic marketing activities of my clients…and for a couple of hours a month on my own business. How wrong I was! I’ve learned to set aside time to work on my own brand, as well as set up and run a small business. It’s tremendously daunting to think of all the work that goes into going out on my own, but I have learned a few important things…insert teaser here for an upcoming blog post.
What I did right from the start—and probably stumbled upon—was surround myself with supportive people and allies. In a culture where words like tribe and squad are often used, I hesitated before calling this assembled force a tribe. Yet when thinking about it, one of the first things both my mentor Lori and client Nikkole advised was: get a tribe.
Tribe /trīb/ noun: close friends, group of people who are loyal to you, care for you like family. In a business environment, a tribe includes mentors, partners, encouragers, and connectors.
Urban Dictionary defines tribe as “close friends, group of people who are loyal to you, care for you like family.” For this post, I’ll take it wider to include specific people like mentors, partners, encouragers, and connectors. I even count resources like Judi Holler’s Friday FAB Five email and the Copyblogger FM podcast as experts in my extended tribe. And I must say, one cannot be successful without a delightful combination of all types in one’s posse.
To those of you who knowingly are in my tribe, you have my gratitude. And to those influencers, thought leaders, and role models that are putting positive ideas and encouragement into the world, thank you. To my clients, I appreciate you for allowing me to partner as a part of your organization’s marketing team.
And to my readers, if you have a gap in your external communications or strategic storytelling, I’d love to be a part of your group. It’s a big world out there, and we must get together to create an impact. I’d welcome an opportunity to join forces and make a bigger splash! Click here to start the conversation.