campaign creation and execution

Menu of Services: May I Take Your Order?

Several of our clients have asked for a full menu of services. As a marketer, I’ve done everything from full campaign creation and execution to more specific project deliverables. For many clients, the added benefit of having a strategic marketing communications partner comes from the breadth of services we offer. We can either enhance your current team with high-level strategy and expertise…or fill in some gaps with our robust offerings detailed below.

Strategic marketing planning: What are your marketing objectives? This high-level planning helps outline deliverables, target audiences, specific channels, and desired outcomes.

Campaign creation and execution: Have an upcoming launch or effort that could use some extra love? We support full campaigns from creation to execution and can be your partner in throughout this process.

Brand identification and management: Does your perceived brand match the value proposition to your audience? We do brand work to streamline your “5 Ws”—Who, What, When, Where, and Why—into a compelling brand with an ongoing strategy into how to communicate it.

Strategic storytelling and copywriting: Need a writer who understands your story, as well as how to best present it? We’ve been told this is one of the best values we offer clients to best position their messaging in a compelling and articulate way.

Traditional marketing activities: Remember Marketing 101? We do and still like a good old-school (and appropriately-positioned) marketing piece when the mood hits. This includes content for press releases, direct mail pieces, brochures, articles, white papers, magazines, newsletters, postcards, testimonials, etc.

Digital marketing strategies: Do you tell a cohesive story about your brand across all digital channels? We can assist with messaging for web, social media channels, video scripting, mobile, e-blasts, etc. and offer full editorial calendar planning and digital posting services.

Event planning and management: Got a hot date on your calendar? We’ve planned happenings like sales meetings and customer appreciation nights, as well as done event marketing for fundraisers that brought in over $500,000.  

Analytics and reporting: Is there proof in the pudding? We believe it and can provide monthly analytics and reporting for stats like website traffic and social media channels.

All things to all people: Did we catch your attention? While we’d love to be able to do it all, we offer light website development/management and simple social media graphic design. We also have strategic partnerships with promotional product companies and talented webmasters and graphic designers.

Have a need not mentioned above? We can help you navigate the marketing landscape or even make a recommendation of a partner that can meet your needs. We like to think that we live our brand: bubbly, energetic, and full of ideas to help you meet your marketing and communications objectives.