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The Shanifesto

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The Shanifesto

Do you remember that moment in Jerry Maguire—the one where Tom Cruise’s sports agent character has his late-night epiphany? He composes his mission statement, illuminated by his laptop and ruminating about what is important to him. His manifesto is equal parts bold, honest, and maybe a little too real for the corporate world of which he is part. Jerry Maguire wasn’t just talking about sports agents; he spoke about doing business differently. More personal. More human. More aligned with what really matters.

A Data Scientist’s Perspective on Marketing Maturity

A Data Scientist’s Perspective on Marketing Maturity

Marketing maturity is more than a buzzword—it’s the difference between reactive execution and proactive, data-driven growth. In this blog, data scientist Chris Ford breaks down the key stages of marketing maturity, from A/B testing to AI-driven automation, and shares how brands can evolve their strategies to meet modern customer expectations.

How Smart Teams Stay Strategic (Even on a Budget)

How Smart Teams Stay Strategic (Even on a Budget)

When budgets tighten and teams shrink, smart brands don’t go silent—they get strategic. At Shan Bates, LLC, we help lean marketing teams stay visible, sharp, and on-message with fractional support that fills the gaps and moves your strategy forward.