Creating Hunger-Free Holidays

Creating Hunger-Free Holidays

Each year, Shan Bates, LLC selects a nonprofit to support on behalf of our clients. This holiday season, we’re partnering with Three Square Food Bank to help provide meals for neighbors facing food insecurity in Southern Nevada. Learn why this cause—and their impact—means so much to us.

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The Shanifesto

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The Shanifesto

Do you remember that moment in Jerry Maguire—the one where Tom Cruise’s sports agent character has his late-night epiphany? He composes his mission statement, illuminated by his laptop and ruminating about what is important to him. His manifesto is equal parts bold, honest, and maybe a little too real for the corporate world of which he is part. Jerry Maguire wasn’t just talking about sports agents; he spoke about doing business differently. More personal. More human. More aligned with what really matters.

A Data Scientist’s Perspective on Marketing Maturity

A Data Scientist’s Perspective on Marketing Maturity

Marketing maturity is more than a buzzword—it’s the difference between reactive execution and proactive, data-driven growth. In this blog, data scientist Chris Ford breaks down the key stages of marketing maturity, from A/B testing to AI-driven automation, and shares how brands can evolve their strategies to meet modern customer expectations.