Many business owners may not even consider whether their websites are responsive, but in today’s internet, the answer may mean the difference between success and failure of their online business and overall web presence.
With that in mind, what does the term "responsive" mean in relation to your website?
When web developers talk about a website being "responsive across all platforms,” we’re discussing the coding of the website and its ability to format well across all platforms and devices. We mean the way the website looks visually on various screen sizes that make up today's collection of devices that people use to access the internet (i.e. widescreen HD desktop monitors, tablets, and smartphones…in both orientations of portrait and landscape modes).
As a web developer, I am asked to look at the websites of potential clients who are looking to see if their websites are up-to-date or need updating. The first thing I check is to see how the website formats on mobile devices like smartphones. Why is that important? As we all know, mobile smartphone use is increasing every day*, and many people use their smartphones to surf the internet and to purchase products online.
If your website isn’t responsive and optimized for mobile, you will miss out on potential mobile sales, especially if your website utilizes a shopping cart system. However, regardless of what type of website your business has and what functionality it utilizes, the website needs to look attractive and be usable on all types of modern devices used for accessing the internet. There have been instances where I have looked at websites that looked fine on an HD desktop monitor but were not remotely usable on a smartphone.
Here at WebWorm, we are WordPress developers. WordPress is a very powerful content management system that offers clients a state-of-the-art platform for their websites that is constantly being updated for security and functionality. We also utilize professional quality theme engines to build our client websites. The developers of modern high-quality themes make responsiveness and mobile optimization a top priority in all their coding.
Tony Culjis is the Director of Web Development at Webworm. If you want to learn more about this topic, or you want to find out how well your website ranks as far as being responsive and mobile optimized, please reach out. Whether you already have a website that you may want to update for responsiveness, or you need a new website built for your business, WebWorm offers services are that are professional, affordable, and with an unparalleled customer service.
*In the 4th quarter of 2018, 47.2% of the world’s internet traffic came from mobile devices. Source: Statista.